makeitwithjoy

VISUAL IDENTITY / MARKETING

THE ASK:
To develop a logo that fosters a sense of community as well as incorporates the intersection on which the community hub will be based. Along with brand development, I was asked to design print marketing and a 40-page report outlining the research, goals, results and recommendations of the program.

THE CLIENT:
8 80 Cities (a Toronto-based urban planning organization) in collaboration with the Township of Springwater developed the community initiative called Our Springwater. Its goal was to encourage events and activities in the community.

PUBLICATION / MARKETING

THE ASK:
To design several documents used for resources shared internationally among the members of the Convergence network. I developed templates for the client’s reports, data briefs and case studies. These files and reports range from one to 80-page layouts.

THE CLIENT:
Convergence is a global network for blended finance.

VISUAL IDENTITY / MARKETING

THE ASK:
To refresh the brand’s logo while keeping the stylized “V” to retain familiarity. Additionally, I was asked to design business cards, gift certificates, and e-blasts.

THE CLIENT:
Vivacite Laser + Medispa specializes in beauty treatments and services using cutting-edge technology. I worked with Vivacite during my time at Universus Media Group.

VISUAL IDENTITY / MARKETING / PUBLICATION

THE ASK:
To design an identity that was bright and fun. The main component of this project was to design a 50-page document with research, recommendations and printable tools.

THE CLIENT:
8 80 Cities (a Toronto-based urban planning organization) developed a program that intends to reconnect and encourage the elderly community to participate in outdoor activities after the isolation that was brought on by the pandemic. They called it the Seniors’ Outdoor Activation Toolkit.

VISUAL IDENTITY / MARKETING

THE ASK:
To develop a logo inspired by music, activation, and laneways (main location for events were on Vivian Lane). Additionally, I was asked to design printed marketing, along with a 100-page report outlining the entire project from community research and goals to final results, data and recommendations.

THE CLIENT:
8 80 Cities (a Toronto-based urban planning organization) in collaboration with the city of Brampton developed the community initiative called Activate Downtown Brampton. It was a 5-month program that involved activating public spaces in the city for a variety of events.

VISUAL IDENTITY

THE ASK:
To design a logo that incorporated fruits and the concept of working together.

ABOUT THE CLIENT:
Giving Fruits is a non-profit organization in Palo Alto, CA that was started during the pandemic to help connect farmers, frontliners, food trucks, shelters and elderly care facilities.

ILLUSTRATION

THE ASK:
During a revamp of their website, I was asked to illustrate the maps for several of their commercial plazas.

ABOUT THE CLIENT:
The Kaneff Group of Companies, is a well established (70 years) real estate developer, builder and property manager.

MARKETING / ILLUSTRATION

THE ASK:
I was tasked to revamp and layout the restaurant and wedding/event menus of their country clubs using the brand’s updated look & feel.

Another project was to redesign the course map illustrations for each country club while aligning to the newly designed scorecards provided by the client. Although there were existing maps for reference, to ensure accuracy of the maps, I researched the key elements of golf courses and use Google Earth to build the new illustrations.

THE CLIENT:
Kaneff Golf is a part of the Kaneff Group of Companies. Under their management are 7 golf/country clubs across Ontario.

MARKETING

THE ASK:
To design brochures and proposals for a variety of properties in Ottawa.

THE CLIENT:
Capital Commercial Investment Corporation Brokerage is a full service Real Estate Brokerage firm which specializes in the Residential, Multi Residential and Seniors’ Housing markets throughout Ontario.

VISUAL IDENTITY / MARKETING / PACKAGING

THE ASK:
To design a logo that incorporated a palm tree with a fun, feminine and friendly brand identity. I have been asked to design print marketing, store signage, social media assets, package/product labels and training materials.

THE CLIENT:
Palm Tree Beauty Bar is a beauty studio based in Toronto. The team specializes in beauty services for lash extensions, permanent make up procedures, hair removal, as well as Lash Extension certification.

MARKETING

THE ASK:
As one of the former art directors in Universus Media Group, i spearheaded a variety of campaigns both internal and customer facing. This involved conceptualizing and designing print and digital materials; sometimes creating over 100 assets for 1 campaign. Internal projects involved laying out training documents.

THE CLIENT:
Dealertrack is the leading provider of a demand dealership F&I software for the auto industry and is under the Cox Automotive umbrella. I worked with this client during my time at Universus Media Group.

VISUAL IDENTITY / MARKETING

THE ASK:
To design a clean and minimal wordmark logo as well as build a media kit.

THE CLIENT:
Subtle is a newly launched editorial website that aims to be a source of information and bring awareness to anyone interested in subtle energy and its connection to spirituality and health.

MARKETING

THE ASK:
As one of the former Art Directors at Universus Media Group, I developed customer-facing point of purchase campaigns, internal training material, digital signage as well as promotional marketing materials.

ABOUT THE CLIENT:
Toyota Canada Inc. is the distributor of Toyota and Lexus vehicles in Canada. I worked with TCI during my time at Universus Media Group.

MARKETING / ADVERTISING

THE ASK:
Typically in fast fashion, Back to School is a crucial season. As part of the design team, we were tasked to facilitate the creative direction of the campaign photoshoot, talent and location scouting. As senior designer, I designed the homepage, lookbook and in-store marketing components for the campaign.

THE CLIENT:
Bluenotes is a Canadian lifestyle clothing brand operating in 120+ stores.

MARKETING / CREATIVE DIRECTION

THE ASK:
To collaborate with Bluenotes buyers and stylists to create the ‘s fashion looks. Our design team was responsible for scouting talent and location— we decided on shooting in Miami, Florida. Once in Miami, we worked alongside photographer, Carlyle Routh, to capture the shots we wanted for lookbooks as well as the season’s marketing campaign for both digital and print.

THE CLIENT:
Bluenotes is a Canadian lifestyle clothing brand operating in 120+ stores.

A collection of posters designed for various clients